POPAI JAPAN is a company that hold a headquarter in the United States. It is Marketing At Retail which consist of over 1500 companies worldwide, with the global network in North America, South America, Europe, Oceania, Russia, and Japan.

POPAI JAPAN is responsible for establishing and maintaining industry standards. POPAI JAPAN has taken the lead in not only standardizing the terminology we use, but is also working hard to establish new industry standards for measurement, technology and education. In doing so we are raising the standards of quality throughout the industry and improving the consumer’s experience in the marketplace.